NYC Votes

NYC Campaign Finance Board

Public opinion research shows that New Yorkers are motivated to get involved in local politics, but may not realize how much their participation truly affects their day-to-day lives. So how do we educate, motivate and rally residents to vote in the upcoming 2017 New York City municipal elections?

We created a print, video and social campaign with diverse New Yorkers highlighting the regional issues they are most passionate about and why their vote matters. Through direct messaging and a colorful design, we built buzz for the city’s Voter Guide and encouraged our audience to visit voting.nyc, a microsite answering important questions about these elections. Each piece was translated into Spanish, Chinese, Korean and Bengali.

 

Press about this campaign:

→  CBS New York