Today I Thrive

City of New York

As New York City expands mental health care to those who need it most, DCF worked with NYC to promote Thrive NYC, the initiative that is central to this work. Our campaign, Today I Thrive, features real New Yorkers who share personal stories about successfully dealing with mental health issues through openness, acceptance and seeking help. This honest, stigma-lifting approach to mental health is the first campaign of its kind in NYC.

Each story is filled with inspirational words, relatable anecdotes and life-changing advice for the 1 in 5 New Yorkers who will experience a mental health disorder, and for those who care about them.

Each featured person, who undoubtedly thrives after getting help, will start new conversations about mental health and promote a new way of thinking about this important part of overall health.


Press about this campaign:

→  CBS New York

→  ABC 7 NY