NYC Free Tax Prep

NYC Department of Consumer Affairs

Stress. Confusion. Worry. Must be tax time in New York City. DCF is heralding a new kind of season as we help New Yorkers laugh all the way to the bank…tax refund in hand. We worked with the Department of Consumer Affairs to brand and promote NYC Free Tax Prep, a totally free service that helps many New Yorkers prepare and file their returns, and even get assistance from a tax professional.

We balanced our light-hearted, humorous approach with serious, professional branding. Surrounded by competing paid tax assistance, it was very important to show New Yorkers that free filing does not mean sacrificing accuracy, professionalism or quality. Working with NYC Free Tax Prep means working with experienced tax pros who can show many New Yorkers how to get the refund they deserve.