Mental Health Initiative: ThriveNYC

City of New York

ThriveNYC is a plan of action to guide the city toward a more effective and holistic system when it comes to mental health. It outlines 54 initiatives, 23 of them new, to support the mental well-being of New Yorkers.

DCF helped create the communication material to promote “ThriveNYC: A Mental Health Roadmap for All,” which outlines these new initiatives. This groundbreaking publication aims to end the stigma that prevents many from getting help and start open, honest conversation about mental health.

DCF subsequently created a campaign to raise awareness through a TV/web commercial and palm cards. It encourages New Yorkers to take note of their mental health, and that of those around them, so that we can act early and seek treatment for potential problems.