Elder Abuse Hits Close to Home

NYC Department for the Aging

The most shocking fact about elder abuse is that it often happens within families. With this comes shame and hesitation in reporting such abuse, which can only contribute to the destruction of lives. We worked with the Department for the Aging to create a startling campaign that will compel people to end the abuse cycle.

Through a series of devastating portraits and blunt headlines, we show the toll elder abuse takes on the most fragile of lives. By raising awareness, we’ll motivate witnesses to speak up for those who may be left without a voice in the midst of this abuse.

Press about this campaign:

→  CBS New York