Chris (Anti-smoking)

New York City Department of Health

Chris was only 39 years old when he was diagnosed with stage 4 lung cancer, a condition caused by smoking. What followed changed his and his family’s lives forever. DCF worked with NYC Health to tell his captivating story in order to motivate smokers to quit, or never start.

Through TV commercials and print and social media ads, we shared Chris’s disbelief at getting sick at such a young age, the extreme pain caused by his radiation, and his daily fears that he could become sick again. Chris’s strength and resolve to get smokers to quit is an inspiration that will help a lot of New Yorkers make a healthy choice.


Press about this campaign:

→  NY Daily News