Beth (Anti-smoking)

New York City Department of Health

DCF worked with NYC Health and Beth, a former smoker, to tell her story about dealing with COPD. This smoking-related lung disease complicates simple activities like walking or dancing. The story resonates with many smokers who may not be terminally sick, but have found their entire lifestyle altered by smoking.

Beth is featured in a powerful series of TV spots, as well as print and online ads.

Press about this campaign:

→  Facebook – New York City Medical Reserve Corps

→  New York City Department of Health and Mental Hygiene