Be Sexy. Be Safe.

New York City Department of Health

NYC Condoms just got bigger…size-wise. To launch the “Kyng”-sized condom, DCF worked with NYC Health to remind New Yorkers that the free condoms are a perfect fit for all sex lives.

The print campaign, shown in subway cars, highlights the reasons the condoms are a great choice and points out that you don’t have to sacrifice sexiness to be safe.

The launch event for this campaign was held in New York City’s Museum of Sex on Valentine’s Day.

Press about this campaign:

→  NBC New York – Health Officials hand out NYC-Branded Condoms at Sex Museum

→  Daily News – NYC rolls out extra-large free condoms as health department revamps safe sex campaign

→  CBS New York – Health Department Launches New Look for NYC-Branded Condom, Larger “KYNG” size

→  Gothamist – Here are the new official NYC Condoms, Now in “KYNG” size

→  DosLives – NYC Condoms now in “KYNG” size and New Packaging 

→  Silive – NYC Condoms: Health Dept. unveils new look, and new size