“Cigarettes are Eating You Alive” Campaign Launches

You know you’ve got New York’s attention when Andrea Peyser of the Post writes a column about you. Our “Cigarettes are Eating You Alive” campaign sparked some controversy, but it got people to quit smoking. We combined computer-generated imagery of the inside of a body diseased from cigarettes and real photos in commercials to drive home the damage smoking can do.

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Cigarettes are Eating You and Your Kids Alive

In our follow-up spot, our client wanted to remind people how much second-hand smoke can hurt kids too. “Cigarettes are Eating You and Your Kids Alive” uses computer-generated imagery and a similar feel to reach adults with children.

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