DCF Advertising Blog
“Marie” Anti-Smoking Campaign Launches
You may have seen Marie around the city in the past couple days. She’s the one with the amputated fingers. Her hands are hard to miss and hard to stop thinking about too. We met her last year when we were developing a new anti-smoking campaign for New York’s Department of Health. To follow up on our “Smoking is Eating You Alive” spots, we wanted to tell the story of a real New Yorker who has really suffered from smoking.
We got to know Marie pretty well (check out the pictures from her photo and video shoots). Like any born-and-bred New Yorker, she told her story like it is, sparing no details about what her smoking-related sicknesses have done to her (it turns out amputations were just the beginning…).
Watch the ads
"Relationships" :30
"Amputations" :30
"Disabled" :30
Print ads
Photos from the press event
YAY Marie!!! She’s such a superstar now.
Now all we need is to get Denzel on the phone so we can set them up for a one-on-one interview.
Also, I’m such an amazing photographer. Mike, you look rockin’!
Posted by on 04/16 at 01:05 PMEveryone needs to be educated on the hazards of smoking. I have a smoking facts website called Smoking-Facts.net if anyone wants to learn more.
Posted by Smoking Facts on 04/23 at 01:18 AMPlease consider the negative implications this campaign has in perpetuating existing stigmas about disability.
Posted by on 04/25 at 01:20 AM
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