“Cigarettes are Eating You Alive” Campaign Launches

You know you’ve got New York’s attention when Andrea Peyser of the Post writes a column about you. Our “Cigarettes are Eating You Alive” campaign sparked some controversy, but it got people to quit smoking. We combined computer-generated imagery of the inside of a body diseased from cigarettes and real photos in commercials to drive home the damage smoking can do.

Read more about the campaign